Editorial policy
This editorial policy explains what we publish, how we verify information, and how we keep content independent and accurate. FibreSwitch is a comparison service, not a broadband provider. We publish guides and comparison explainers to help UK consumers make informed choices.
Next step: check your postcode to see what is live at your address.
Last updated: 28 January 2026.
What we publish
- Deal pages and switching explainers.
- Guides on pricing, contracts, speeds, and setup.
- Area pages and provider pages for postcode-specific comparisons.
Editorial independence
Our editorial content is independent from commercial relationships. We do not accept pay-to-rank and we do not publish provider marketing as editorial content.
If featured placements exist elsewhere on the site, they are clearly labelled and do not affect standard ranking.
Sources and verification
- Provider terms and key product pages where available.
- Regulator information such as Ofcom for general guidance.
- When sources conflict, we prioritise the most direct and current source and update when clarified.
Review and refresh cycle
- We review pages when switching rules change.
- We update content when price-rise practices or major provider terms change.
- We aim to review key pages at least annually.
Last updated dates appear on each page.
How we handle errors
If you spot an error, we want to fix it quickly and transparently. See our corrections policy for details.
Editorial policy FAQs
Is this advice or information? Our content is informational and designed to help you compare options. It is not personal financial advice.
How do you choose what to write about? We prioritise common consumer questions about broadband, switching, and pricing, and update content as rules or products change.
Do providers influence what you publish? No. Editorial content is independent of commercial relationships and we do not accept pay-to-rank.
How do you keep pages up to date? We review pages regularly and update them when switching rules, price-rise practices, or provider terms change.
Can you recommend a specific provider? We do not recommend a single provider for everyone. We explain trade-offs and show results for your address.
How do you cite sources? We use provider terms and public sources such as Ofcom where relevant, and update content when sources change.
Trust and transparency
Editorial standards
We focus on practical guidance, clear explanations, and evidence-backed claims. Where terms vary by provider, we say so and ask readers to confirm details before switching.
Editorial standards
We focus on practical guidance, clear explanations, and evidence-backed claims. Where terms vary by provider, we say so and ask readers to confirm details before switching.
- Use address-level availability, not postcode averages.
- Explain trade-offs without overpromising.
- Update pages when guidance changes.
Editorial standards
We focus on practical guidance, clear explanations, and evidence-backed claims. Where terms vary by provider, we say so and ask readers to confirm details before switching.
- Use address-level availability, not postcode averages.
- Explain trade-offs without overpromising.
- Update pages when guidance changes.
We avoid blanket claims and always note where provider terms differ.
Editorial standards
We focus on practical guidance, clear explanations, and evidence-backed claims. Where terms vary by provider, we say so and ask readers to confirm details before switching.
- Use address-level availability, not postcode averages.
- Explain trade-offs without overpromising.
- Update pages when guidance changes.
We avoid blanket claims and always note where provider terms differ.
Where a rule or entitlement is cited, we link to the source.
Editorial standards
We focus on practical guidance, clear explanations, and evidence-backed claims. Where terms vary by provider, we say so and ask readers to confirm details before switching.
- Use address-level availability, not postcode averages.
- Explain trade-offs without overpromising.
- Update pages when guidance changes.
We avoid blanket claims and always note where provider terms differ.
Where a rule or entitlement is cited, we link to the source.
We revise content when providers update terms.